Spotlight on Sheridan Renfroe-Apparel Entrepreneur

I met Sheridan Renfroe, for the first time, at the 2016 Pirates of Lanier Poker Run. During the event,  I  purchased one of the t-shirts she designed from her Lazy Days Clothing Line. Sheridan gave me her business card but later I couldn’t find it. Fortunately, I ran into Sheridan and Augie in Sarasota over New Years and was able to learn more about Lazy Days Clothing and what they have to offer boaters.

Sheridan Renfroe is a born and raised Atlanta native.  She started her current 15 year real estate business specializing in Atlanta and Lake Lanier.  After many years of real estate she added custom apparel to her portfolio of jobs.  Her partner, Augie Bazemore, has owned and operated his screen printing business for over 25 years.  Augie prints over 10,000 shirts a day in his warehouse.  They  have built their own custom apparel printing company offering screen printing and embroidery.  To see some of their work check out Sheridan’s hat and tank from our cover photo or visit their site at

Sheridan, like so many women I have come to meet recently, has taken her passion for boating and aligned it with a successful business.  The best part about combining your passion with a business is the people you get to meet along the way.  She and Augie have their powerboat home on Lake Lanier and spend a lot of time on the water with friends.  However, when it comes to poker runs they like to join Sheridan’s brother and his wife, Beau and Tiffiney Renfroe.   Together they do Poker Runs all over the U.S. in the Renfroe’s, 368 Skater, Dirty Money.  Of course they have some of the best looking “Dirty Money” hats and shirts on the boating circuit! I would say looking at Facebook, “Dirty Money never looked better!”

Sheridan specializes in Poker Run and Power Boating Apparel and Shirts.  You have probably already seen or own a Key West Poker Run, Jacksonville Poker Run or Lake Lanier Poker Run shirt that they produced.  Check out their site and let them customize your apparel to match your boat or for your next event.  In addition to power boating apparel they do screen printing and embroidery for businesses, schools, churches and events.  Check out their gallery of past and present work.